The Rising Influence of Rising Affluence

[DewDiligence]

This paragraph from CLB’s 1Q12 PR (#msg-74694986) sounds like it’s germane to the commentary in your post:

Routine rock properties and reservoir-condition, advanced rock properties data sets are being generated and will be combined with data from pressure, volume and temperature ("PVT") and crude oil testing, inspection, distillation, fractionation, and characterization analyses to determine maximum sustainable daily hydrocarbon flows for optimized recovery from these deepwater assets. Through detailed examinations of cores and their sedimentological features and structural elements, Core Lab geologists have reconstructed the depositional processes to better define reservoir quality.