Identa Corp (IDTA)

[JGood1990]

Tex lets face one thing. If they wanted CE lifted they would do it. It is clear what it will take to get it done. They have known for 9 months.

I don't think they should stop promoting that would be stupid on their part. But I also don't think they haven proven they can support a huge customer like a CVS. A large retail customer is going to demand a higher volume of product, which to date they have not delivered. They had handled smaller orders apparently but nothing of this scale. Also getting a retail deal will require a large marketing outlay. CVS would require them to advertise and promote the product more broadly where do they get the cash for this?

It would behoove them if they are serious about growing to remove CE. So if they are serious how come they have not done it?