You really don't seem to understand how the market works if you believe any company gets direct benefits from trades by retail. The only benefit any company will ever receive is with dilution and we have no clue whether that is happening. The MM's are trading shares either that are in their inventory, through short trading, or through a actions of retail. No CEO has any clue where those shares are going after the initial release a long time ago.
What you and others continue to ignore is the worst case scenerio with 15 billion O/S and 24000 acres at the minimum amount per acre. Too many very poorly informed traders here with an agenda that keeps the negative spin on anything this company does.
Try to understand that it doesn't matter what the sp is today when the company generates value for those concessions either with a merger, buyout, or JV