Drug sampling and visits by pharma sales reps have declined precipitously in the past five years: images.investorshub.advfn.com/images/uploads/2012/3/26/virduDrug_sampling.png Source: http://www.ama-assn.org/amednews/2012/03/26/prl20326.htm The above is not surprising in light of the following graphic taken from a Big Pharma webcast a few years ago: images.investorshub.advfn.com/images/uploads/2012/1/10/tgkuaSalesrep_futility.png