Hit that with a 10% activation rate and you're closer to 70 cents and 20 bucks. Regardless of the claimed $60, its goingto go for a lot less in bulk. MS XP Pro lists for X and goes for Y. Review those numbers for a taste of sobriety. If you not so inclined, Her Majesty's government seems to enjoy an 80% discount from list. Now maybe ETS is more important and more valuable than the whole system OS, but then again, maybe not.
I'm as stoked as the next person to see evidence of pricing power, but your content is an example of how such notions can run recklessly amok.
The above content is my opinion.