Biotech Values

[jbog]

Kraft probably used the same consultant....

Kraft Foods Inc. (KFT), the food manufacturer spinning off its grocery business later this year, will change its name to Mondelez International Inc. after the split as it seeks a new identity as a global snacks company.

Pronounced “Mohn-dah-LEEZ,” the new name is a combination of the Latin word for “world” and an expression meant to evoke the word “delicious,” Northfield, Illinois-based Kraft said today in a statement. The grocery business will be named Kraft Foods Group Inc.


Mondelez will be strictly a corporate name on the back of packages of such snack foods as Oreo cookies and Newtons snacks. After the split, the snacks business will market those brands directly to consumers and Mondelez will remain in the background.

“The intention is for Mondelez to be a corporate name,” Michael Mitchell, a Kraft spokesman, said in a phone interview. “It won’t be a consumer-facing name.”