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DewDiligence

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DewDiligence

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Re: ciotera post# 138952

Wednesday, 03/21/2012 11:02:57 AM

Wednesday, March 21, 2012 11:02:57 AM

Post# of 257253
From ABT’s PR:

The name [AbbVie] is derived from a combination of Abbott and "vie," which references the Latin root "vi" meaning life. "The beginning of the name connects the new company to Abbott and its heritage of pioneering science," said Mr. Gonzalez. "The 'vie' calls attention to the vital work the company will continue to advance to improve the lives of people around the world."

I hope they didn’t pay big bucks to a branding consultant to come up with such a lame name, but they probably did.

http://finance.yahoo.com/news/abbott-selects-abbvie-name-future-133400056.html

“The efficient-market hypothesis may be
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