The Rising Influence of Rising Affluence

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Dew

No proof, but my guess is that MCD's bad quarter was due to that pink slime and the egg story. Europe was mentioned as they had a cold Winter, but they are more health conscious that the US if you just go by their GMO stance.

MCD is getting more health conscious as they have added oatmeal, I don't know when though. They did dump the pink slime in a hurry and dropped the egg plant in Iowa that made the news fast as well. They got a future.

http://www.dietfacts.com/html/nutrition-facts/mcdonalds-maple-brown-sugar-oatmeal-topped-with-apples63549.htm

http://articles.chicagotribune.com/keyword/cruelty