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Re: DewDiligence post# 4319

Wednesday, 02/29/2012 2:55:23 PM

Wednesday, February 29, 2012 2:55:23 PM

Post# of 30495
PEP—This purported branding expert is thinking too hard, IMO:

http://www.forbes.com/sites/willburns/2012/02/29/pepsi-next-the-name-that-says-not-now

“The efficient-market hypothesis may be
the foremost piece of B.S. ever promulgated
in any area of human knowledge!”

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