ITAR is not hard to get and doesn't take very long. It is nowhere compares to NIJ. With this, they increase their selling market 50x fold. The USA as a nice big pond, but the world is a much larger ocean for sales, orders and no red tape.
Getting this is very big, no test or certification, just stamp the app and it's certified.
I would "IMO" look for orders to be announced shortly after it getting stamped. This was needed for some of the big projects that have been talked about in the past.
This is nice.