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Advertising Age
Special Report: Media Vanguard Awards
Media Vanguard Awards: Broadcast to Digital
'Burn Notice,' MTV, 'Letterman' Among the Winners
Published: November 14, 2011
BROADCAST-TO-DIGITAL/BEST NETWORK SECOND-SCREEN APP
MTV WatchWith app
Available on iTunes
MTV, one of the undisputed leaders of the social-TV phenomenon, launched its WatchWith app this summer to allow fans to curate the conversation about its shows on Twitter and Facebook -- with the ability to prioritize one's own followers and friends -- and to get access to bonus content including videos, photos and news reports. The app, available for iPad and iPhone, mercifully streams content tied to the timeline of specific episodes, so catching up via DVR or MTV.com can be a spoiler-free experience.
The scrolling feed as MTV's WatchWith app accompanies a viewing of 'Jersey Shore'