Pity the suckers that really believe you don't lose until you sell.
Buy at .02, and when the stock goes to .0004, but remember, you haven't really lost any money YET.
Then for almost the next two years, the highest is .005, while the stock keeps getting further and further diluted.......but remember, you haven't really lost until you sell..........
Of course you haven't.
BTW, the CEO never loses regardless of what the pps currently is, as more stock can be issued at any time.