Here's one way of looking at this (see ChuckD's notes from Feb. 2011 CEO interview http://investorshub.advfn.com/boards/read_msg.aspx?message_id=59432930: Currently there are approximately 5,400 subscribers. Each subscriber is worth approximately $4,000 at full build out (cable, internet, & phone). 5,400 subscribers x $4,000/subscriber = $21,600,000. Divide that by 38 million shares and you get a price per share of $0.57. Future: 38 million shares are reduced to 30 million shares and... 1. a subscriber base of 10,000 subscribers yields a price per share of $1.33 2. a subscriber base of 15,000 subscribersyields a price per share of $2.00 3. a subscriber base of 20,000 subscribersyields a price per share of $2.67