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Monday, 09/12/2011 2:31:38 PM

Monday, September 12, 2011 2:31:38 PM

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News: Vu1 Continues to Build Out Management Team; New Hire to Lead Utility-Focused Business Development Efforts

PR Newswire

NEW YORK, Sept. 12, 2011

NEW YORK, Sept. 12, 2011 /PRNewswire/ -- Vu1 Corporation (OTCBB: VUOC), a developer and manufacturer of mercury-free, energy-efficient, general illumination lighting technology, today announced that Juan Carlos Blacker, has joined the Company as Vice President, Business Development – Energy Efficient Markets. Mr. Blacker will report directly to Bill Hamlin, Vu1's interim President and Chief Operating officer.

With efforts already well underway to secure customer relationship in the Retail and Wholesale Electrical Distribution markets, the Company will leverage Mr. Blacker's deep industry contacts to actively engage with key Utility Consortiums. Mr. Blacker is widely viewed as an energy efficient expert, and prior to joining Vu1 he was Program and Product Manager at Portland Energy Conservation, Inc. (PECI), a leader in energy resource management.

"Juan Carlos' expertise and thorough understanding of energy efficiency programs and governmental policies and standards throughout the United States and Canada make him the ideal person to lead our efforts in the energy and utility markets," commented Bill Hamlin, interim President and Chief Operating Officer. "He is well-regarded and respected among the influencers in the energy efficiency markets, and the vision and plan he has already shared with us reflects his strong belief in our technology and market opportunities."

"With utilities' increasing interest in energy efficiency solutions, Vu1's ESL lighting technology was one of a number of industry solutions I've evaluated and I was immediately struck by its potential," commented Juan Carlos Blacker, Vice President, Business Development - Energy Efficient Markets. "My focus will be on ensuring utilities are made aware of the compelling energy-efficiency, safety and cost characteristics of Vu1's ESL technology and to work with these important industry partners to build demand for Vu1's unique ESL bulbs."

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