Performing Brands, Inc(fka PFOB)

[BamaDreamer]

At least the article points out the fact that POM Wonderful are predatory and have sued over a dozen companies regarding their name. I find their argument silly. How a company could monopolize a prefix. The billionaire couple who own POM Wonderful like litigation. I noticed they still adhere to their claims that the POM Wonderful adds health attributes while being sued by the FTC for false claims. Its just fruit juice.....full.of natural sugar. Now I am cheerleading for a Backside Beverages.


Holigan has done very well with this branding and product. The facebook entries are very encouraging. The target consumers appear to enjoy the product and the product is expanding.