The Rising Influence of Rising Affluence

[oldberkeley]

And not all Western food forays have succeeded here, as some companies have stumbled over cultural differences difficult to anticipate. Campbell Soup, for example, left Russia this year because of soft sales on four flavors of soup stock sold in pouches.

And they also struck-out in China for the same reason: the emerging middle-classes don't want to cook, they've had home cooking up to here for 5,000 years, they want to do what Americans do, they want to eat out!