The Rising Influence of Rising Affluence

[oldberkeley]

Not every foray into emerging markets works
out; Campbell Soup in Russia is a case in point.

Oh, somewhere in this flavored land the borscht is dining right;
The shchi is cooking somewhere, and somewhere kvass is light,
And somewhere blini’s baking, and somewhere turnips sprout;
But there is no joy in Moscow—mighty Campbell has struck out.