google runs their entire operation on bloom energy and there's a couple of other big co's as well. I always get the 'method' wrong, but I'll say it's a bio-fuel. It's a small box, the size of a small radio... get rid of the furnace and the electric line into the house. uses about .50cents worth of natural gas every month. costs about $3k to purchase and that's the end of that.
can't imagine why this guy is having such a tough time marketing to residential...can you?
oh yeah... edison and gas co = fierce competition.