"Secondly, The PR specifically states the sellers become equity holders. That is not just dividends. They have a piece of the company. So current shareholders get diluted. But, if a smaller piece of the pie results in increase revenues per share compared to what we have now, it is a good thing."
Agreed. These preferred shares are convertible. We just have to find out the stipulations of these preferred shares. The shares have not been issued yet, which is why this info can't be found on the updated website.