My guess is you have more hip replacements buying Rheingold than hipsters. Look at the POS ad in the earlier display posted - John Wayne and an ad made decades ago. Anyone under 30 probably never heard of John Wayne. Promises of premium sparkling vodka with Dr. Dre yield to realities of cheap beer with John Wayne. Too funny.
The only thing necessary for the triumph of evil is for good men to do nothing. EDMUND BURKE (and others)