I'm 33 actually. You obviously do not know what hipsters are. You probably haven't seen the young kids (10 years to 20 years old) running around wearing AC/DC, Lynard Skynard, The Doors, and other classic bands t-shirts.
Rheingold has the nostalgia factor, which makes it attractive to the younger generation. They idealize, "back then." especially in this day and age where people seem a little worn down by all the technology, and keeping up with it.
Rheingold is a taste of, "simpler times."
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