Pharma and The Global Demographic Tailwind [pre] Proportion of World’s Pharmaceutical Sales 2005 2015 Emerging markets 12% 28% U.S. 41% 31% EU Big-5* 20% 13% *Germany, France, UK, Italy, Spain.[/pre] Source: IMS (http://www.reuters.com/article/2011/05/18/pharmaceuticals-forecast-idUSN1715761220110518 ). For IMS’s 2020 forecast, see #msg-61699995.