Who is selling all that product? Who is the current "category leader?" I still have never seen any relaxation drink on the cooler shelves at any convenience store I've been to. Two different shots, one in a display on the counter and another down low behind the counter so kids couldn't get at at. Nothing cold and in coolers, not even Drank.
I have major reservations about the relaxation beverage category ever becoming very large, no matter who is holding the can in a video.