Bebida Beverage Company (BBDA)

[diddi]

It's a +$500M market and if she was to fully endorse the brand as a major shareholder, how big of a chunk of that market would they own you reckon ??

From the CNBC article (released yesterday) :

In the US relaxation drinks, which retail at $2-$3 a pop, make up a market already worth $521m (€369m), according to Zenith International. Nielsen expects 20% year- on-year growth through to 2013 and other analysts predict sales of seven relaxation drinks for every 10 energy drinks within 18 months. And with the energy drinks market predicted to be worth $19.7bn by 2013 in the US alone, the soothing equivalent of a Red Bull – still the global market leader in energy drinks some 25 years after its launch – will be a prize worth pursuing.

http://www.cnbcmagazine.com/story/chilled-drinks/1368/1/

As Brian Weber – managing director of Mooresville, North Carolina-based BeBevCo and creator of the Koma Unwind relaxation drink – notes, they are banking on the same delay that saw the likes of Coca-Cola roll out its own energy drink, Burn, only in 2009, more than two decades after Red Bull.

The winners of this potential ‘cold rush’ will, he adds, both be among the first to market – as Red Bull was – and those that can best find distinction on the traditional battleground for innovative drinks launches: competing for space not behind swanky bars, as energy drinks have later in their market evolution, but on the shelves of corner shops and convenience stores. Here the basics could prove decisive. “It may be the drink itself that gets the second purchase, but in this market it’s brand name, packaging and position that will get it noticed in the first place,” say Weber.

BeBevCo’s range includes a lightly carbonated berry-flavoured ‘chillaxation drink’ and a ‘Chillaxation Coffee’ that promises “the taste of coffee but with the calming affect [sic]”. Packaging-wise, they resemble the sort of grooming products you’d find in any teenager’s bedroom. In the meantime, BeBevCo is hatching distribution deals for France and Israel.