Since I am neither a psychologist nor psychoanalyst trained in interpreting the deepest recesses of the masochistic computer that functions as a brain, I am left to evaluating reality.
The genuine tragedy may well be the loss of investment by those who bought into IDOI having been deluded that it was a real company with real products. There is no irony involved. It was simply a speculation that is probably going bad. That some investors are holding their positions in order to have skin in the game and purchase to participate in this forum is hogwash. No sane, sensible person invests for the ironic pleasures of seeing the value of his wager diminish from $3.50 to $00.0001.
I concur that savvy playing of pumps can be rewarding; even with IDOI. But investing in IDOI is probably not such a bright strategy unless you happen to be an insider with advanced knowledge of coming press releases, investor awareness promotions, and pumps for this most-probable investment game.