Let's be clear about this. The increase in A/S is for one thing only, so Matt can dilute the stock more. This dilution is to be used for completing deals like CMEX, but it's also being used for company operations including paying his employess, not to mention himself and his wife. There are no if ands or buts about it, DILUTION IS A FACT.
ownership stays the same after split. % drops in correlation to, if and when ,the a/s is used to acquire other companies and grow the company.