Well while I do see your point, in my particular situation (only speaking for myself), i made more on trading the shares over the past 2 years then my potential loss if this were to fold up shop completely.
Im only here for the sport of it now, and when the day comes that NIR group backs down, and a PR is issued concerning debt consolidation and/or new contracts etc - and the stock runs due to lack of CD selling, then perhaps I'll cash out with a fat 200 -300% return on my investment.