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Re: ordinarydude post# 94991

Sunday, 01/16/2011 2:15:13 PM

Sunday, January 16, 2011 2:15:13 PM

Post# of 111215
$1.50 gross profit on a $35.00 item adds essentially NO contribution to indirect and fixed expenses. That is approx. 4.2% before any indirect or fixed costs.
At least 15% net margin is required to make an online model work with small to moderate volumes.

EIGH's online sales model is a Failure.
jmo
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