...this issue might seem trite in the grand scheme of things. But to the extent that the company intends to use direct marketing (we used to call it mail order), as a primary revenue source, it deserves serious attention.
Really? Where did you come up with this?
"...to the extent that the company intends to use direct marketing (we used to call it mail order), as a primary revenue source..."
PROOF PLEASE
It appears that there is a GREAT DEAL of "jmo", "JMO", CONJECTURE, or simply flat-out untruths subtly embedded in statement after statement around here.
Me? I'd like MORE PROOF of the THINGS FOLKS CLAIM!!!