To each his own. I was surprised that news of Tice's first investment didn't cause the price to go up, but this second direct investment would seem to be pretty positive, so lack of a gain would suggest to me that there is something negative counteracting the positive news.
Tax loss selling is the only explanation I can think of that isn't a negative, but if the stock isn't moving up on some good volume in by early 2011, I will be looking for some bad news coming down the pike.
The only thing necessary for the triumph of evil is for good men to do nothing.
EDMUND BURKE (and others)