Here's how I look at it: If I could have bought into Microsoft, Starbucks, Home Depot, etc (or whatever your favorite, large, successful company is) back when they were tiny, unknown, and super cheap knowing what I know now...would I have done it? OF COURSE! Hindsight is 20/20. I think Wanderport presents us with such an opportunity. No, I don't think it will be as big as the aforementioned companies, but the potential is great and the risk is very low IMO. Every household and business has a water heater, and if/when the claims of much higher efficiency at a lower price come to fruition, this thing can take over the industry...especially since it is patented. A newer, different disruptive technology would have to be invented/developed to displace it. The risk/reward here is phenomenal (again, all in my opinion). I remember the microwave oven revolution...how they started and how they've come to be in every household. I like to think of our water heater that way. Of course, every house already has a water heater...but not one as efficient and inexpensive we expect ours to be. GO WDRP!!!