You're probably right about the stock (I'm not invested in this and never invest in 'media' companies or even tech because it's too competitive for penny stocks).
In a zero sum game, you can't get something from nothing. In order to obtain something, you have to get it from somewhere else. That's what 'zero sum' means.
Thus, investing is a zero sum game. But all economics is a zero sum game.
It's just that pump and dump directly correlates winners and losers as the two parties buying and selling the stocks. In other branches of investments, the 'losers' are spread around a bit more, by way of other companies put out of business by your company, thereby giving you, the shareholder, more value and so on, or if your company loses sales to another more successful company, and your stock goes down--that's still zero sum.
In the end, it's ALL a zero sum game.
BA mathematics / MS engineering management