This entire week Guard Dog participated in Keller Williams Mega Camp conference in Austin Texas. Shawn Andreas, VP Marketing attended the show Sept. 12 – 16. The conference attendance included Keller Williams team leaders and top producers from all over the country.
Guard Dog was there to speak to all Keller Williams attendees about the product line and Co branded marketing program. The Mega Camp conference is the first of many steps that will begin to enroll Keller Williams agents and launch the co-branded marketing program for KW agents to offer Guard Dog products to existing and future clients.
This opportunity should be our most profitable and make the largest impact to date for Guard Dog, Stated Shawn Andreas. “ I met with all the attendees, they were excited about the products, but even more excited about the co-branded program we will provide each of them to offer to their clients”. “This is truly a win-win for both companies and I couldn’t be more pleased with the results of the show”, added Andreas.
Enrollments have already began for Keller Williams agents and employees at a special negotiated rate, and starting next week all agents and team leaders that expressed interest in the co-branded Guard Dog program will begin to receive co-branded materials that provide enrollment incentives and identity theft statistical information for their perspective clients. The co-branded program will be offered as a relationship building tool, all agents that are enrolled in the Advanced, Premium or Superior packages can offer existing and future clients our “Essential” protection package free of charge.
We have also received multiple inquiries regarding the September 15, 2010 press release. The details of the acquisition have not been finalized, however we have explained our interest in acquiring the other brand and have received positive feedback from our discussions. The acquisition may include a single or multiple brands provided our funding options.
The funding of any new acquisition will be solely based on obtaining capital from an Investment Banker. Our conversations with investment bankers related to such transactions focus on securing the capital with receivables of the acquiring brand(s). Based on our working proposal that will be provided, we do not feel it is necessary to provide any stock as further collateral. We can confirm that we are willing to allow the Investor to receive the majority of the receivables from this purchase until the initial capital has been paid in full. We are willing to make this arrangement in order to place limitations on any stock that would be needed for collateral. Showing a strong return on this investment should open doors to obtain future funding if needed.
It is very difficult to time the completion date or actual membership growth that will be obtained for any acquisition; therefore the customer base that would be gained by this agreement were not included in our projections to reach 100,000 customers by year-end.
As stated in the press release this is the first of many that we are interested in acquiring. We felt it necessary to announce these discussions so that we could make our interest general knowledge to any and all leading brands in the market.
Thank you for your continued support, have a great weekend!
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