"What is exciting for us is that it is an affiliate model. It means we are creating our own margins and further enhancing our revenue potential. We close the sale; which puts us in the position of publisher on our own platform, meaning we set the marked-up price to the advertiser. This blows the doors wide open in terms of what we can bring to online video advertisers. It has the potential to reach much further than the traditional Yellow Pages publishers, which we feel will help position our company and our platform as a market leader."