The Next Online Brokerage - Built By You

[PlayItDown]

Your logo and your letterhead are your "frontlines" to the general public. They will be on your website, your monthly statements and all correspondence. Therefore, they should be as classic and classy as they can.

I agree with that statement.

Even though this will be advertised as a "discount" service, there is no excuse to be represented by chintzy graphics reminiscent of Carnival Cruise Lines.

And that one also.

Where's are disagreement?

First and foremost, an investment firm should promote strength, professionalism, and other positive attributes.