WNBD's success or failure as an investment will hinge on its ability to sell WC. I would recommend not getting too wrapped up in the CEO's writing style. The key question here is whether WNBD is worth more or less than $9mm based on the WC brand that has been developed to date and the prospects looking ahead for Eric and team to grow that brand.
Actually, it turns out that sentence structure complexity and breadth of vocabulary at age 50 is now viewed as a leading predictor of who will avoid dementia at an older age. So, at least I think we are safe in knowing that Eric doesn't have any risk of that...