When the CEO of Winning Brands writes a MEMO and shares it with this board ....I for one wish he would write in Plain English
That is clear, straightforward expression, using only as many words as are necessary.
Language that avoids obscurity, inflated vocabulary and convoluted sentence construction. CEO;s who let their audience concentrate on the message instead of being distracted by complicated language are a breath of fresh air. They make sure that their audience understands the message easily.
How one wishes this were the case with this CEO.
As exemplified in his latest missive. and responded to by Charging Bull, as I am responding to what CB had to look up in the Free Dictionary.
ed up the word gratified from Eric's memo and this was one of the 1st things I found..(was it a hint or merely a desire for August ??) :)
ThesaurusLegend: Synonyms Related Words Antonyms Adj. 1. gratified - having received what was desired pleased - experiencing or manifesting pleasure
Quote: The status of our activation by the first National Banner that has been discussed in conference calls before and continues to advance. We are not in a position to quote any person in that organization by name because of a confidentiality agreement. I will be personally gratified if we were in a few of those stores already next month so that we can start creating centers of Winning Colours product knowledge excellence within that organization, accomplished through training of staff and customer demonstrations if permitted, supported with some initial local advertising. This approach will then facilitate other stores in the organization joining the program that is accessible through their central ordering system. There is strong enthusiasm within that organization to begin this way asap – with personnel on the ground eager to receive initial product. We have just been awaiting the start date. As I say, it would be most gratifying to have this commencing in August.
Market Data 
Markets 
AI
