For some, this looks to be close to a business plan, with some useful working numbers that you are apparently unaware of, such as oil production costs from tar sands or oil shales at less than $33 per barrel, with over 99% EncapSol recovery, with California safety approval (check the MSDS Sheet, etc.) using the advanced proto-type machinery currently in late development.
To presume that Freestone's EncapSol technology is merely a few bottles of mysterious liquid being poured into a lab bench glassware set-up could be a ignorant misreprentation of the company's actual progress in bring the technology to market. Extraction machinery is now in 4th-generation prototypes, nearing commercial utilization.
None of us are fully aware of all that Freestone has developed or contracted for. For intelligent business purposes, much remains to be revealed by the company. But be assured, it's a lot more than what the YouTube videos might portend.
Anyone thinking that Freestone is something of a small-time, mom & pop oil industry start-up that is based only on the story of a few liters of mysterious fluid stored in an obscure corner closet, with nothing else than some hopeful (but amateurish) online videos, is going to be very surprised. A person like Micheal McGhan does not affiliated himself with a tiny firm like Freestone based upon only a mere lab demonstration. There's a lot more there than you or I are presently aware of, for sure.
As the presentation in the URL above will show, the story in not just a story. It's a---shall we dare say---business plan.