Dennis CEO moved the U.S. NATL DRTV AD CAMPAIGN start date to Memorial Day weekend or shortly thereafter to make sure all prepared for seamless launch as they have several major initiatives going on at the same time...We received a memo on that several weeks ago..The filming and editing however started in April and sounds like it was finished last week.
FROM ERIC
From: Eric Lehner <eric@winningbrands.ca>
Date: Tuesday, April 20, 2010 12:50 AM
To: Paul Knopick <pknopick@eandecommunications.com>
Cc: Marc Hill <marc@mhconnect.com>
Subject: WNBD: DRTV Production
Size: 66 KB
Hello Moderator Team,
Set up of cameras and lighting, layout of demo shots with props planned and final tests performed today. Live shooting tomorrow morning.
The Hawthorne team has been tirelessly trying Winning Colours on things themselves for weeks in order to be confident that the product does what is claimed. Oil stains (dried for an hour with a hot hairdryer on concrete), paint stains, carpeting, road tar on car exterior, various wedding dress stains, grease on stainless steel, laundry booster, etc – the list goes on. The momentum is growing within Hawthorne that Winning Colours Stain Remover is a terrific product – this makes the experience more positive for the production partners. Behind the scenes planning includes management with network TV production experience. Furthermore, to ensure success on air, there will be testing of variations to find the right combination of elements. Remember, when you are committed to success, the eventual positive outcomes become a “result” of effective work, not merely “good luck”. Winning Brands is interested in success by design, not merely good luck.
Therefore, all is going well with the DRTV, i.e. – according to plan.
Rgds,
Eric Lehner, CEO
WinningBrands.com
My comments include many of my own opinions. Do your own due
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