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Re: VETERANTRADER post# 12444

Tuesday, 03/30/2010 3:21:42 PM

Tuesday, March 30, 2010 3:21:42 PM

Post# of 16707
The CEO didn't even pay himself a salary initially and only recently paid for an office. Plus, he raised $1.2 million with negligible dilution. He's been running tests without throwing numbers out there that would cause sags or spikes in the PPS. I'm not sure how much more anyone can ask of the guy.

August financials are the most likely date for definitive numbers of how successful this first campaign is. However, if he releases good news regarding moving forward with multiple products at the same time, and Cesari Direct begins work on them, that should be an indicator that the company is doing well.

Bet on the jockey, not the horse.

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