Evan and Dai were lost in the desert, and were dying of thirst. All at once they saw a collection of tents and market stalls in the distance. They rushed into the first and asked if they sold water.
"No," replied the Arab within, "We only have custard."
The men went into the next tent and asked the same question.
"I'm sorry," said the second Arab, "We only sell jelly."
Perplexed, the men went to the last stall in the market, once again asking if there is any water to spare.
"A thousand apologies," said the Arab, "We only have sponge cakes."
The men left, disappointed and a little confused.
"That was weird," said Evan.
"Yes," replied Dai, "It was a trifle bazaar."
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"We are what we repeatedly do. Excellence, therefore, is not an act, but a habit." - Aristotle