"Making progress" while moving too slowly toward an inevitable failure doesn't make "progress" not "progress"... but it does still matter more what "progress" means in terms that matter to investors: real "progress" in the business that provides ability to survive and thrive, and not just "progress" for "progress" sake while driving closer to the edge of the cliff ?
Progress is just that, progress. It's quite simple really.
You would have us believe that its like saying "I don't know what your meaning of "is", "is".