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Thursday, 02/04/2010 4:07:38 PM

Thursday, February 04, 2010 4:07:38 PM

Post# of 344701
RE: IHUB Advertisements.

I read this book on the art of persistent advertisement a few years back, and it talked about how a brand will stick to your head if it is right there in front of you constantly.

This is what I am seeing with GuardDog and IHUB, the exposure is huge, especially when those 3 banners show up at the same time, day after day in that nice blue shade color, putting that stamp in your head, eventually people will remember that brand like their last names.

Ever hear those stupid local radio or tv commercials that are so ridiculous that make you laugh at the unprofessional production?

Well in many cases this is done purposely, to intrude into your long term memory cells, you know that dumb jingle you hear over and over and hate it so much? but when you need buy something in that category, that particular commercial comes into mind.

We used to look into statistics on local radio commercials before placing an ad with them, and it was a proven fact that the ratio of calls or sales increased dramatically after weeks/months of the same ad being played, vs the first few times the ad was played in different versions. Pretty cool stuff.

Anywho, while we're waiting for the RE deal and their "potential" 72,000 agents, we might have a better gem already in our hands, but fail to realize it.

Now here's your homework, how many viewers (not just subscribers or ihub free account holders, but all the visitors and viewers) does IHUB have on a daily basis?

How many times do they see our brand per day?

Care to realize its more then 72,000?

How many times would those 72,000 agents see our services throughout the year? once? when they enroll for their benefits?
Few times a month when they try to resell to their customers?

I will bet you that our current exposure through IHUB is bigger then thru RE agents can ever become.

I think the RE deal is very important to tie our company to a national trusted corporation and begin the GRDO branch of corporate benefit packages, but I also think the IHUB advertisements should not be overlook, they are bringing us subs! I can almost guarantee it.

Disclaimer:

All the crap said up above is just my opinion.

Arm.


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