Such as KFDA approval, uplisting and release of pertinent data. It's likely a vigorous marketing campaign will begin to showcase this device to gain visibility. As of now, nobody knows of the Bioharp.
MELA was able to get some great exposure on ABC World News. If XMDC can gain this type visibility we may be on our way to where MELA is now. Although, I'd be happy TO SEE .50