Like others have been saying today (albeit crazy), it's about Nascar first, stock selling second and product third. BBDA's gotten the Nascar and stock selling down pat. Product placement isn't anywhere near what it would be with a real focused company. Obviously they've struggled with cooler rights so they spent money on those cheesy countertop coolers. They should've just stuck with the shots (small footprint and no cooler issues). Instead, BW created a bunch of fluff (any known variation of the same vertical market knockoff ) while adding to the almost 10 Billion shares (and proclaiming some type of leadership and visionary role). And some just eat it up. Obviously you know what you're talking about so good luck to you.
"Insanity is doing the same thing over and over again and expecting different results"