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SPKL news:

Tuesday, January 26 2010 11:30 AM, EST

Spicy Pickle Opens Two New Bread Garden Urban Cafes in Vancouver, Canada

Market Wire    "US Press Releases "

DENVER, CO -- (MARKET WIRE) -- 01/26/10 -- Spicy Pickle Franchising, Inc. (OTCBB: SPKL), operator of the fast casual restaurant chains Spicy Pickle in the U. S. and Bread Garden Urban Café in Canada , today announced the opening of two new Bread Garden Urban Cafes in downtown Vancouver . The two new restaurants along with the new location opened at 4314 Main Street at Whistler Mountain in the late summer bring the total to 15 franchised Bread Garden Urban Cafes operating in British Columbia .

The two new restaurants and the Whistler Mountain location all have extremely high visibility to the Winter Olympics which will begin in Vancouver on February 12, 2010 . The two new downtown locations are at 742 Granville, on the new pedestrian mall, and in the new Canadian Broadcasting Building at 700 Hamilton Street , both in the heart of Vancouver .

"The downtown locations are in a very densely populated and highly trafficked area of Vancouver ," said Marc Geman , CEO of Spicy Pickle Franchising, Inc. "And while we expect the Olympics to be a boost to sales, we are here for the long term and believe these new restaurants will perform very well after the Olympics given the population density and demographic that fits our customer. As to the CBC building, according to a story in the Vancouver Sun in early December 'the Bread Garden restaurant is renting space underneath the newsroom, which according to Mr. Geman provides a ready-made customer base of journalists and administrative workers.' Additionally, we are in the final stages of opening more Bread Gardens early this year end will make announcements about that shortly."

Mr. Geman said, "The Bread Garden purchase has proven to be a valuable asset of the company. Its value is increasing every day. We have a solid infrastructure developing in Vancouver and seasoned franchising personnel in Denver . We believe that we can continue to expand the Bread Garden Urban Café chain along with the Spicy Pickle chain in the United States even in this tougher economic environment. We are proving it with these openings and more to come."

About Spicy Pickle™ and Bread Garden:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado , with restaurants open across 11 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a bakery café concept with restaurants in the metropolitan Vancouver, Canada area. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts and are found in typical high density urban settings along with specialty locations in two airports in British Columbia . To find out more about Spicy Pickle (OTCBB: SPKL) visit our website at www.spicypickle.com/.