Paychest Inc (PYCT)

[poopscooper]

Why didn't they sell at Walmart and K mart? Must of been a few real verifiable reasons they didn't do well.



Brand Loyalty
One of the reasons why national brands, such as P&G’s Always sanitary napkins and Playtex’s Gentle Glide Tampons, dominate the feminine hygiene market, is because of consumer brand loyalty. Once a woman is satisfied with a product, she is less likely to try a different brand. With this in mind, private label and specialty-based companies face several challenges in establishing a spot for themselves on store shelves. Many times, a company’s marketshare is so small that its products are not available in stores, so product orders have to be placed through a catalog or on a company website. Still, many of these companies have been able to differentiate themselves on the market by offering feminine hygiene products for niche markets.


http://www.nonwovens-industry.com/articles/2002/11/feminine-hygiene-market-update