ItsMyLocal.com is a reward property incorporates local search and rewards with local peer to peer social networking and rewards. This site is expected to launch in the second quarter of 2010. The site is in the concept stage. The strategic plan for the brand is to provide a social network and rewards to local search whereby users of local participating patrons can receive coupons from their local vendors. Plans call for these patrons to become members and rate the established while offering coupons or special offers to their friends within the network. Competitors included Local.com and yelp.com.
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