Clicker, Inc. (fka CLKZ)

[Mr. Bill]

Sippinit.com ( www.sippinit.com ) is an online pop, entertainment and gossip property that will incorporate social networking with entertainment gossip. The property is in development and expected to launch in second quarter 2010. Plans call for the property to be entertainment and gossip site that pulls entertainment feeds while users will be able to comment and gossip on the events. The platform will also call for users to be able to create a social networking pulse about a story or an event. The property will be advertising driven gathering to the entertainment ad market that will largely be in the event arenas. Users can promote its events through social network and anticipated to be paid on a cost per post type model. Additionally, plans call for conversational marketing to be also implemented.