"Owned 100% by Amazon - 100% deservedly patented - allows a brand to include detectable images i.e. a logo - to be scanned which will then take you DIRECTLY OR INDIRECTLY to the destination URL. "
LOGOS! I am sure that you will eat your words.
http://www.qode.com/en/patents.jsp?flash= These patents cover various linkage methods including: Barcodes, RF/ID, Mag Stripe, Voice, and Other machine readable and keyed entry identifiers
Looks like Google will have to license voice search also.